Why is ‘selfie’ use suffix -ie instead of -y?

Selfie is an Australian coinage: No, a Drunken Australian Man Did Not Coin the Word Selfie. (The article disputes only that the particular guy came up with it, not that it was coined in Australia.) The Australian suffix used to coin cutesy abbreviations of words (hypocoristics) is conventionally spelled as –ie, not –y—even when it looks weird (so firie for firefighter).

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