That one should take life lessons from an animated fictional character available as merchandise.
As only one example of this, see:
Disney: Say No to the Merida Makeover, Keep Our Hero Brave!
In an interview with Pixar Portal, “Brave” writer and co-director Brenda Chapman stated, “Because of marketing, little girls gravitate toward princess products, so my goal was to offer up a different kind of princess — a stronger princess that both mothers and daughters could relate to, so mothers wouldn’t be pulling their hair out when their little girls were trying to dress or act like this princess. Instead they’d be like, ‘Yeah, you go girl!’”
I don’t salute a world where Merida subverts Barbie, only to be Barbified herself. I can’t salute a world where you need to look to a Merida doll to begin with.